Calling all Starbucks Rewards members! Starting in April, Starbucks wil be launching a brand new Starbucks Rewards Program! You’ll start receiving Stars based on what you buy, not the amount of transactions. With this new program, you’ll earn 2 Starts for EVERY $1 you spend on coffee, food, drinks, and more! If you’re a Gold member, you’ll score a FREE Item once your earn 125 Starbucks and you can achieve Gold status when you earn 300 Stars! Plus, Starbucks will also introduce mothly Double-Star Days where you can earn double the stars on that specific day. Current members will see stars in their account multiply to reflec the change once this new program launches.
Personally, I think this program is good for people who buy more than one item during a single visit or who spend a lot there but for folks like me who buy one drink at a time, it’s really not a good program and makes it harder to get your free drink. What do you all think?
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YOU are correct. say you spend average 4 a coffee and only buy coffee 12 coffees = $48 and in the new program you have to spend 62.50 got get a free item. to get gold status you had to buy 30 coffees = $120. in new you need 300 starts which is $150. so yes for the single coffee drinkers it is a bad program but can be good for those that buy more than 1 coffee or buy other items.
I am not happy about this. I am taking my business elsewhere. Smaller (mom and pop) coffee shops here in Washington have better coffee with better loyalty programs (cards).
It is good for us we spend an average of 20$ a visit sometimes 3 times a week so this is a def boost for us